Associated Weavers – Invictus Collection

Since its 1964 founding, Associated Weavers has mastered the art and science of flooring. Today, the Invictus collection—launched in 2018—showcases the very best of this Belgian innovator’s five decades of tufting expertise and global reach. Boasting a 21.5 million m² production footprint, Associated Weavers has become synonymous with award-winning design, cutting-edge materials, and environmental responsibility. Whether you’re specifying for a boutique hotel lobby, an office complex, or a family home, the Invictus portfolio of carpets and luxury vinyl tiles (LVT) delivers on style, performance, and longevity.

Invictus earned top honours three years running at the Interior Monthly Awards and SIA Flooring Innovation Awards, claiming Best Brand, Best Marketing, and Best Display. These accolades recognize not only the aesthetic appeal of the collection, but also the strategic vision behind its launch campaign and its in-store impact. Since 2018, Invictus has set new benchmarks for versatility, combining rich textures and photorealistic designs with rigorous performance standards. The brand’s marketing has brought carpet—and now LVT—back to the forefront of interior specification.

Invictus Carpets: Comfort Meets Durability

Invictus carpets leverage more than 50 years of tufting know-how and a palette of high-performance fibers: solution-dyed nylon, polypropylene, polyester, and polyamide. This technical foundation ensures exceptional stain resistance, colourfastness, and easy maintenance. Underfoot, the dense pile provides warmth and sound absorption—essential in hotels, schools, offices, and healthcare environments. Rigorous testing for slip resistance and low VOC emissions makes Invictus carpets a safe, healthy choice for any space. From lounge areas and bedrooms to meeting rooms and exhibition halls, these carpets combine tactile comfort with commercial-grade resilience.

Invictus LVT: Realistic Design, Industrial Strength

Responding to growing demand for hard-surface flooring, Invictus expanded into luxury vinyl tiles in 2018. Today’s LVT range features ultra-realistic wood, stone, and abstract patterns, reproduced with state-of-the-art printing technology. A proprietary ScratchMaster™ wear layer guards against scuffs and abrasion, delivering 20–25-year warranties. Completely waterproof and compatible with underfloor heating, Invictus LVT thrives in kitchens, bathrooms, retail spaces, and healthcare settings. Acoustic underlays ensure a quiet environment, while the family- and pet-friendly surface resists stains and cleans with minimal effort.

Why Choose Invictus LVT Over Laminate or Ceramic?

When comparing hard floors, Invictus LVT outperforms laminate in four key areas:

True Waterproofing—eliminates swelling, warping, and moisture damage.
Dust-Free Click Installation—floating planks lock together without messy adhesives.
Superior Acoustic Comfort—no hollow echoes underfoot.
Low Profile—thin planks make renovations simpler.

Against ceramic tile, Invictus LVT offers:

Lightweight Construction—reduces load on subfloors.
Impact Resistance—won’t crack or chip under dropped objects.
Faster, Adhesive-Free Installation—cuts labor time dramatically.
Comfortable Warmth—no cold, hard surface for bare feet.

Tailored Performance Classes

Invictus LVT products span domestic and commercial use classes, from Domestic Heavy/Commercial Moderate to Industrial Grade. For example:

Invictus Primus: ideal for residential heavy foot traffic and moderate commercial zones such as boutique retail or small offices.
Invictus Maximus: engineered for high-demand commercial and even industrial applications, making it perfect for showrooms, airports, and manufacturing areas.

Applications and Sustainability

Both carpets and LVT are designed to meet the rigors of hospitality, office, education, healthcare, and residential environments. In fields where hygiene, fire safety, and acoustic performance are critical, Invictus products deliver reliable certifications. Plus, Associated Weavers incorporates sustainable practices across its supply chain: water-based backing systems, recyclable materials, and energy-efficient production methods.

From the tactile warmth of carpet to the modern resilience of LVT, Invictus by Associated Weavers blends form and function. Award-winning design, rigorous testing, and a half-century of tufting expertise ensure that every square metre performs beautifully, year after year. Whether you’re renovating a heritage building or designing a new flagship store, Invictus offers a complete, coherent flooring solution that elevates space and experience alike.